Call realistic AI buyers out loud. They brush you off, raise real objections and hold you to what you promised last time. After every call you get a scorecard with exactly what to say better.
20 free minutes a month · No card needed · Web and iPhone
Dana Whitfield
VP of Sales · Brightline Logistics
Live · 01:42
Dana Whitfield.
Hi Dana, it's Kevin from Relay. We spoke last week about rep admin time. Got 30 seconds?
Kevin. You said you'd send me numbers by Friday. Did you?
Remembers: "promised pricing by Friday"
Built for SDR and AE teams who want more reps in
Three steps, as many times a day as you like. It feels like a phone call because it basically is one.
Choose from the community library, clone and tweak one, or describe your buyer in a sentence and let AI build them. Each has a backstory, real pains, objections and things they'll only tell you if you ask well.
They pick up like a real buyer: busy, skeptical, sometimes rude. Talk naturally, interrupt, handle the brush-off. They'll hang up if you waste their time.
A scorecard rates your opener, discovery, value prop, objection handling and close, with the exact moments that mattered and what a top rep would have said. Next call, they remember you.
The loop that makes it stick: every persona keeps notes on you. Promise to send pricing and they'll ask where it is. Win them over and they warm up. Burn them and they remember that too.
Built around the parts of cold calling that are hardest to practice: the first ten seconds, the brush-off, and the second call.
Each persona keeps its own memory of you: who you are, what you sell, what you promised and how it went, plus a rapport score. See exactly what they remember, delete a single note, or wipe the slate clean.
Browse prospects built by Coldspark and other sellers. Clone one into your library and change anything: industry, temperament, objections, voice. Or build your own from scratch and publish it back.
Frank DeLuca
Owner · Roofing
Priya Raman
Director of IT
Jess Morales
Executive Assistant
Tom Becker
Head of Marketing
Clone, edit, practice
Give every persona the voice that fits: young or seasoned, American or British, warm or blunt. Preview any voice before you call.
Six skills scored on every call, the key moments quoted back to you, and a better line for each miss.
A shared persona library of your real buyers, practice assignments with target scores, and a manager dashboard with a leaderboard.
“Skeptical CFO at a 200-person logistics company.” One sentence in, a full persona out, ready to edit.
Realtime speech in and out, natural turn-taking, and you can talk over them. They pick up first and can hang up on you.
Replay any call with both sides mixed, jump to the moments your scorecard flagged, and hear how you actually sound.
From friendly and curious to hostile and hanging up in ten seconds. Gatekeepers, follow-ups, discovery and objection drills.
A taste of the starter library. Every one has pains to uncover, objections to handle and a few secrets they'll only share with a rep who earns it.
Dana Whitfield
VP of Sales · Brightline Logistics
“Okay, and? You've got thirty seconds.”
Marcus Oyelaran
CFO · Cedarpoint Health Partners
“Every vendor promises ROI. How would you measure that?”
Frank DeLuca
Owner · DeLuca Roofing & Exteriors
“How'd you get this number? I'm on a roof, make it quick.”
Jess Morales
Executive Assistant to the CEO · Lumen Retail Group
“And what is this regarding? Is he expecting your call?”
Tom Becker
Head of Marketing · Parcelpath
“How is this different from what our CRM already does?”
Ravi Menon
Co-founder & CEO · Quillstack
“Sorry, I'm walking. We're probably too early for this.”
Plans for individual reps and for whole sales floors. Cancel any time.
For individual reps
Try a few calls with community personas.
$0/ month
Free forever
Start freeCalls up to 5 min · history kept 14 days
For individual reps
For reps who want reps. Unlimited personas and full coaching.
$29.99/ month
Billed monthly
Get ProCalls up to 30 min · history kept 1 year
For teams
Ramp and coach a whole sales floor.
$49/ seat / month
10 seats · $490 / month
Start a teamCalls up to 45 min · history kept 2 years
Prices in USD. Pro is available on the web and in the iPhone app; team plans are purchased on the web. Need more than 100 seats? Talk to us.
No phone number or dialer involved. You talk to the prospect in the browser or the iPhone app with your mic and speaker, in realtime, and it behaves like a phone call: they pick up, you can interrupt each other, and they can hang up on you.
Yes. After each call, the persona writes down what it learned about you: your name and company, what you sell, anything you promised, and how the call went. That memory and a rapport score shape how they greet you next time.
Any time. Each persona has a memory page where you can read every note it keeps about you, delete individual notes, or clear everything so they treat you as a stranger on the next call.
You pick from a set of realistic voices, described by how they sound (like "Deep American man"), and you can preview each one before giving it to a persona. Every persona can have a different voice.
Your calls, transcripts and persona memories are private to you (and your team managers, on team plans). Recordings are kept for your plan's retention period, and you can delete a call at any time. See the privacy policy for details.
Yes. The iOS app has the full calling experience, your persona library and your scorecards, and stays in sync with the web app. Pro can be bought in the app; team plans are managed on the web.
20 practice minutes every month, calls up to 5 minutes, the full community library, up to 3 custom personas, and scorecards on every call.
Five minutes with a skeptical CFO beats an hour of reading scripts.